Educate & Elevate: Sustainable Growth through Visual Marketing: The Power of Stakeholder Testimonials

Join the Greater Kokomo Chamber of Commerce for a FREE morning Educate and Elevate interactive workshop on Thursday, June 27, 2019 from 8 a.m. – 11 a.m. at Inventrek Technology Park in Room 2A. This educational session is included in your membership as a member benefit. Non-members can join this session for $20. Muffins will be provided by Kokomo Coffee. If you can’t stay for the entire workshop, feel free to come to the first half of the seminar with the interactive workshop wrapping up the rest of the morning.
 
Sustainable Growth through Visual Marketing: The Power of Stakeholder Testimonials              
As functioning for-profit and non-profit organizations, there are two universal constants, first, you must be in tune with your stakeholder and demographic profiles to effectively market and promote your organization. Second, there is not always funding to create a job for every task you need performed, so it is essential to learn how to utilize your skill set and stakeholder database to accomplish the goals your organization has set forward. Most times, due to the need to wear many hats in your organizations, you need to find how to accomplish many tasks/outcomes with the same process. Combining visual marketing strategies with the need for stakeholder testimonials provides your organization with the greatest tool to build sustainable growth. This seminar will cover the importance of visual marketing and stakeholder analysis, along with the strategies available to utilize both of these areas within your industries best practices to develop outcomes that lead to sustainable, organizational growth.

  Speaker Bio: Jamie Rothwell
Jamie is a professor in Communication at Central Washington University in Public Relations and Non-Profit Organizational Management and serves as the program coordinator for the non-profit organizational management minor and certificate program. Jamie also serves as the advisor for SWAP (Students With A Purpose), a for-profit/non-profit club whose mission is develop innovative grants to help undergraduate students increase their professional development opportunities while in college. Along with serving as a board member (previously chair) for Washington PAVE, she serves as a national Councilor for the Council on Undergraduate Research (CUR) Arts and Humanities Division, and she also serves on their Student Programs Taskforce and previously on the Program Review Committee.

Jamie will complete her Doctorate in Education in Organizational Leadership in December 2019. Her research focuses on the relationship between grit, creativity, and millennial student engagement in university research. She also conducts research for an international non-profit in Dublin, Ireland through the evaluation of data driven physical literacy programs in Dublin, Ireland to assess need and increase sustainable funding. With over 20 years’ experience in the nonprofit/for-profit world at a regional, national, and international level as a professor, freelance consultant, researcher, grant writer, coordinator, executive board member, and stakeholder, Jamie emphasizes the importance of strategic planning and valuing organizational stakeholders. Structural sustainability begins with relationships and analyzing organizational stakeholders’ value. She recently chaired Washington state’s largest university research symposium for four years. In that time, she was able to increase participation by 60%, increase disciplines/diversity by 65%, and increase sustainable funding by 469% with over 8,000 virtual and in-person attendees by her final year. The secret to this growth is not a secret; Jamie focuses on strategic planning, data driven assessments, and the value of stakeholder analysis while utilizing stakeholder testimonials in visual marketing campaigns to increase sustainable funding. 
 
Education:

• Ed.D., Organizational Leadership with organizational development emphasis (graduation date, 12/19)
• M.S. ITAM Structures of Data Analytics (graduation date, 8/19)
• M.Ed., Higher Education
• B.A. Psychology
• B.S. IDS (Sociology, Law & Justice, English) with Non-Profit Organizational Management Minor

  Speaker Bio: Meghan Rothwell
Meghan has spent over 9-years working with Nonprofit Organizations on a local (P2P), regional (NAMI), national (NAMI), and international level (Project Fun Direction). Her professional work has mainly focused on putting her understanding of the Nonprofit world and her passion for academic research together to benefit organizations and events she works with. Meghan is currently going on her 3rd year serving as a research/community liaison between CWU and Project Fun Direction, a Nonprofit Organization based out of Dublin, Ireland. Meghan also works as a freelance consultant, grant writer, and researcher. She spends her summers traveling in mentoring others to increase their strategic development along with volunteering with the organization in Dublin, Ireland.
 
Education:

• B.A. Psychology,
• B.S. IDS (Research, Culture/Diversity, and Non-Profit Organization Management)
• M.S. Experimental Psychology with a speciality in Data Analytics