With the advent of digital marketing, even the smallest companies are expected to meet customers "where they are." But ...where are they? Diane Fishel-Hall, Director of Enrollment and Marketing at Seattle University's School of New and Continuing Studies will present the latest research on why having a multi-generational marketing plan is important (even when you're selling hearing aids.) We will also outline a sample plan on how to connect with target markets and which types of messages that will resonate with each of them.
Speaker Bio: After graduating from Indiana University with a degree in Graphic Design and a Business Certificate from the Kelley School of Business, Diane held various leadership positions in Marketing Operations in the private sector before beginning a career in Higher Education Administration over ten years ago. Obtaining her Masters in both Information Technology and Administration Management from Central Washington University, Diane will begin her doctorate in Higher Ed Administration at Seattle University in 2020.
When Diane began her undergraduate degree, design was not yet digital and data was not categorized into descriptive, predictive, and prescriptive categories. Innovation was the stuff of dreams or those who could afford a large research and development budget, and "innovation" was definitely not a term sprinkled throughout strategic business plans.
During her 25 years of marketing and design experience, Diane has experienced the sea change in the way that companies take their products/services to market as well as in the expectations of consumers. Her unique and diverse perspective on the evolution of design, marketing and technology provides important insight on what businesses can do to meet the needs of current and future markets.
Wednesday Jul 24, 2019
12:00 PM - 1:00 PM EDT
Wednesday, July 24, 12:00 - 1:00 p.m.
Inventrek Technology Park
Conference Room 2A
700 E. Firmin St.
Kokomo, IN
Cost included in membership.