Business Matters Luncheon

Topic: Creative, Cost-Effective Marketing for Small Budgets
Speaker: Katie Guyer, Marketing & Communications Manager, Greater Kokomo Alliance

A million-dollar marketing budget is every business owner’s dream – but for small businesses, even a fraction of that isn’t a reality. In this program, you’ll learn about marketing strategies that prove you don’t need a big budget to have a serious impact on your brand when it comes to  advertising, event management, customer service, and more.  Among the topics to be discussed:

•           Throwing awesome events without breaking the bank
•          Building your brand presence online – for cheap
•          Making your customers your marketing staff
•          Guerilla Marketing 101: what works (and what doesn’t)