2016 Chamber Summit - "Why Digital Marketing?"

2016 Chamber Summit - "Why Digital Marketing?" - #Chambersummit16

Registration opens at 12:30 pm
Keynote: "How to Run and Market Your Business In The Year We're Living" - Drew Larison, The Larison Company

The world has changed, and so have your customers. Consumers don't buy products like they used to, which means that your business can't market to consumers like you always have. Fully learn how to market your business using digital marketing.
 Enter to win a free website for your small business. The Larison Company will get you started with a great website that is ready for your customers. Restrictions apply.

Break outs:

“Marketing and Branding: They go together like peas and carrots” - Marie Radel, IU Kokomo
This session will focus on how branding is a foundational piece in your marketing communication and one you do not want to be without.

“Online Advertising: Choosing a Strategy for Your Business” - Kristin Birkey, Bona Vista Industries
Identify specific target markets and dive into the demographics that are on Facebook, Instagram, Twitter, Youtube, etc., Learn how to set your business up on Google, and proper dimensions for posts on the different platforms, types of content, and striking a content balance. 

"Why & How to Make Email Marketing Work for You" - Nikki Howard, Patriot Insurance
Recognize the Do’s & Don’ts of content, discuss the top 5 Items to include in every email and show brand consistency in your emails.

Panel for Q&A:

• Kristin Birkey, Bona Vista Industries

• Nikki Howard, Patriot Insurance

• Drew Larison, The Larison Company

• Ryan Minick, LeaderOne Financial

• Marie Radel, IU Kokomo